Keynotes

OPENING KEYNOTE Speaker

PROF. JAN BOSCH

Title:

The Ghost in the Machine: Towards AI-driven Self-Adaptive User Experiences

Abstract:

The emergence of generative and agentic AI is changing product development in general, but the way it affects user experience design is perhaps more significant than any other aspect of the product. The notion of interacting with an agent, rather than a traditional, typical graphical or tactical interface, is a major evolution and transformation. In particular, the ability of agents to adjust their behavior to what it learns about the user and the context in which it is used offers an important transition from traditional design. In this talk, I discuss the implications of AI on product development in general and on user experience in particular. I will use examples from Software Center (www.software-center.se), a partnership between 16 international technology companies and five universities.

Bio:

Jan Bosch is professor at Chalmers University Technology in Gothenburg, Sweden and director of the Software Center (www.software-center.se), a strategic partner-funded collaboration between more than 15 large European companies (including Ericsson, Volvo Cars, Volvo Trucks, Saab Defense, Scania, Siemens and Bosch) and five universities focused on digitalization. Earlier, he worked as Vice President Engineering Process at Intuit Inc where he also led Intuit’s Open Innovation efforts and headed the central mobile technologies team. Before Intuit, he was vice president and head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Prior to joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands. He received a MSc degree from the University of Twente, The Netherlands, and a PhD degree from Lund University, Sweden.

His research activities include digitalisation, evidence-based development, business ecosystems, artificial intelligence and machine/deep learning, software architecture, software product families and software variability management. He is the author of several books including “Design and Use of Software Architectures: Adopting and Evolving a Product Line Approach” published by Pearson Education (Addison-Wesley & ACM Press) and “Speed, Data and Ecosystems: Excelling in a Software-Driven World” published by Taylor and Francis, editor of several books and volumes and author of hundreds of research articles. He is editor for Journal of Systems and Software as well as Science of Computer Programming, chaired several conferences as general and program chair, served on numerous program committees and organised countless workshops. Jan is a fellow member of the International Software Product Management Association (ISPMA) and a member of the Royal Swedish Academy of Engineering Science.

Jan serves on the boards of Burt Intelligence and Shelfplanner. Earlier he served on the boards of IVER, Peltarion and Strawberry Planet and was chairman of the boards of Auqtus, Fidesmo and Remente. In the startup space, Jan is an angel investor in several startup companies. He also runs a boutique consulting firm, Boschonian AB, that offers its clients support around the implications of digitalization including the management of R&D and innovation. For more information see his website: www.janbosch.com.