Networking Event
AutoUI Connect: The Human Side of Automotive Innovation
Program:
17:00 — Explore & Connect
- Sponsor exhibition • Interactive demos • Research posters • Networking
Light refreshments served
17:45 — Welcome to AutoUI Connect
- AutoUI & Telematics Valley & Business Region Göteborg
18:00 — The Good, the Bad and the Ugly
- Prof. Mike Richter, icon incar – Event Sponsor
- Moderated by: Claudia Wege, RISE
Cost efficiency and development speed are among the key competitive factors in today’s automotive industry. Artificial intelligence is often regarded as a key technology—sometimes even as the holy grail. This presentation explores the opportunities and risks associated with this focus in the UX domain and uses a real-world example to demonstrate where AI creates genuine value—and where its limitations lie.
About speaker: Mike is professor at Darmstadt University of Applied Sciences, president of the German Design Council and co-founder of icon incar.
18:30 — Fireside Chat — What’s Hot on Your Agenda?
- TRATON • Digiteq Automotive • Smart Eye • Volvo Cars • Distance Technology
Fast-paced perspectives on what’s emerging, changing and worth watching. - Moderated by: Claudia Wege, RISE
18:45 — Explore & Connect
- Exhibition • Demos • Posters • Networking
19:15 — Fireside Chat — What’s Hot on Your Agenda?
- Google • BMW • hypr10 • InnoBrain • Zenseact • Geely
Fast-paced perspectives on what’s emerging, changing and worth watching. - Moderated by: TBD
19:30 — Explore, Connect & Continue
- Exhibition • Demos • Posters • Networking
20:30 — End of the event
Light refreshments and drinks served throughout the evening
REGISTRATION
The event is included with full AutoUI registration.
If you are not registered for the AutoUI conference but would like to attend AutoUI Connect on September 21 (17:00–20:00), please register here.
AutoUI Connect Fee: 250 SEK (covers admission and refreshments).
The number of places is limited. Last registration date is September 18th, 2026.